Spending time with friends and family, keeping fit, painting, reading, video games, movies
I take a big picture approach to design. I ask who is this for? What is the desired outcome? How can I make it stand out and be remarkable in today's sea of global media?
Whether I'm creating an engaging and intuitive interactive experience or applying a fresh feel to a traditional print catalog it's all about creating impact.
Promoted to Art Director while at Schawk Retail Marketing.
At Schawk Retail Marketing on the True Value account my team and I tested and integrated the Comosoft Lago application suite into our production process. I worked with Comosoft representatives to develop a transition strategy and incorporated the new software into our workflow.
I served as a contributing author to the Schawk Innovation Blog. I wrote several blog articles outlining some exciting trends in digital media. I explained how our agency can utilize these technologies to help our clients and position ourselves more strongly in the digital marketplace.
I and my Schawk team developed a 40 page catalog for our True Value client. The client later gave us very positive feedback about the outcome of the project. This helped them reach their sales goals and strengthened our relationship with this new client.
After conducting a talent survey of all their designers with experience in web development Schawk chose me to be one of the few first members of their newly formed digital team. As a member of the digital team I began advanced training to broaden my expertise in web development and digital design.
I was chosen out of a large pool of candidates to join the Schawk team working on the newly acquired True Value account. One other designer and I collaborated in setting up the page templates and graphic styles for the entire production. I also worked with the creative director to develop new creative concepts for the True Value circular ads.
I was selected to represent Schawk Retail Marketing in a presentation to potential client Toys R Us. Due to my expertise in the Universal Ad program I was asked to give a demonstration and explain the workflow my team and I developed for the Kmart SuperCenter account.
While working at Schawk Retail Marketing I was promoted to the Kmart SuperCenter account. The existing team was in the midst of transitioning to a new program, Universal Ad. My teammates and I quickly learned the new software and utilized it to develop an even more efficient workflow. We were able to reduce the number of people on the account from 4 to 3. I quickly became the resident expert user of the Universal Ad program and helped improve the performance of the account.
As a production artist at the Quarasan design firm I worked on the creation of textbook layouts. A teammate and I collaborated on the creative design for each of the many different page types in the book. As the project continued I supervised several other production artists who were added to help. I quickly oriented them to the page specifications and took a leadership role in completing the project.