Back in the early nineties Kellogg’s and Lego teamed up for a great mail away offer. I remember eating nothing but Froot Loops for a whole month just to collect every proof of purchase I could get my greedy little hands on. This was one of the first mail-in offers I ever did on my own.
As you can see in this newspaper clipping, all you needed to do was clip out the proof of purchase and redemption form off of the box of cereal and mail it away. (I also think I had to include the $1.50 shipping and handling). They were offering four different sets and you could select which one you wanted. I didn’t just send off for all four, I sent away for multiple copies of each set. And this meant I needed a separate form and proof of purchase for each set. I told you I ate a lot of Froot Loops that month! You can also see even at that young age my Lego addiction was taking over my brain.
Waiting for the 6-8 weeks for delivery was sweet suspenseful torture. You know how Ralphie from the movie “A Christmas Story” would come home from school and check the mailbox for his Little Orphan Annie secret decoder ring? That was how I was everyday after school, only I was jonesing for Lego sets baby!
They finally arrived and I was so excited to get something in the mail. Here are the sets they sent.
Not bad for freebee sets, huh? Each set was about 25 pieces and made a vehicle with a minifig. There was a glider, a helicopter, a boat (it didn’t float-I tried) and a race car. They all had a black and yellow color scheme so they went well together. The minifigs were great too and had helmets with moving transparent shields. The minifig with the boat came with a life preserver vest, and he really needed it to because like I said before – boat no float! These were great sets to collect and offered an inexpensive way to add to my collection some versatile pieces and several minifigs.
I think Lego still does these kinds of cereal box promotions from time to time. To this day every time I open a box of Froot Loops and smell that sugar-filled fruity aroma I am reminded of those mail away Lego sets!