I’m sure you all have seen the steady stream of seasonal related models that Lego comes out with preceding almost every major holiday. The Advent calendar is classic and no doubt fueled the creation of other holiday themed sets. I think they are sometimes cute, but are they really a good buy?
I guess my main question is…do kids feel disappointed by receiving a Lego Easter bunny set when they would much rather have gotten a kewl Lego Star Wars Clone Wars set in the same price range?
My guess is that parents, grandparents or other gift-giving relatives will buy these kinds of holiday Lego sets for their favorite kids. Most adults aren’t that in the know about what kids are into. I can see how a grandparent who doesn’t know the difference between Anakin Skywalker and Darth Maul would be concerned that they will pick out the wrong Lego set. They are more likely to just make an easy choice and buy the Easter bunny set because it’s recognizable to them. This is no doubt a good marketing plan for Lego and making them munnies. Which is fine and I hope Lego does well. However, I am curious about how kids respond to receiving these gifts.
Since I am technically only a kid at heart now, all I have to go on is my memory of childhood holidays gone by. I remember some really kewl gifts that I got for lesser holidays like Easter and even Valentines day. For instance if at the time I was really into collecting a certain Lego theme like Castle (which is still my favorite) I would be so excited to receive even one of the small sized sets with like a Knight and a horse. Part of the fun was adding to my existing collection.
Or if I was into a certain toy line like Ninja Turtles I would have flipped out to see a Turtle action figure in my Easter basket. On the other hand, waking up Easter morning only to find a generic Hot Wheel next to my chocolate bunny would be disappointing.
Well gift giving adults reading this post, don’t worry. If you are unsure what to get your wee one just ask. If you love them get to know what they are interested in. And if you know they love Lego but are still unsure what to get them then send them a Lego gift card. It will make their day for sure!
I guess the only consolation and hope a kid has when he or she gets a Lego Easter bunny in their basket is 1.) that they should be grateful for getting any gift and 2.) that the great thing about Lego is the pieces can be added to your existing collection and used to make anything else. As in the case of the Easter Bunny, brown bricks aren’t that common and at 12 cents a brick this set is a reasonably priced way to snatch some up.
So thanks for the bunny Nana. Now watch me turn it in to a Rebel death tank! oh yea baby.