As part of the Lawson Products and Kent Automotive new representative training kits, I developed many training manuals and reference documents. One of the most important is the Shop Solutions assortment catalogs, which show some of the most popular product assortments the company provides. These catalogs were designed to present to new customers and also have the added purpose of educating the representatives on what products are available and their features and benefits to help customers. Adding product details presented in a visually pleasing layout resulted in a catalog that can be used as a training and presenting tool that benefits the customers and employees.

Shop Solutions Catalog Covers

Shop Solutions Catalog Inner Spread