Multichannel Campaigns

Marketing efforts that use multiple communication channels and media types

Making An Impact Selfie Social Media Campaign Lawson Products Kent Automotive
The communications team at Lawson Products came up with the concept for a social media photo campaign that would use a sign banner that the customer and field representative could hold. The hashtag #MakingAnImpact was created for this social media campaign. My challenge was to design the sign boards to […]

Lawson Products 65 Year Anniversary Selfie Campaign #MakingAnImpact

Lawson Products 65 Year Anniversary Graphics Style Guide
In 2017 Lawson Products, Inc. celebrated its 65 year anniversary being in business. To commemorate this tremendous event I created a graphics campaign to be incorporated in the company’s various communications. This campaign included an original 65 year anniversary logo medallion and bar. I integrated this into the company’s letterhead, […]

Lawson Products 65 Year Anniversary Campaign Creative Design

Javelin Drain & Surface Cleaning Products Campaign Label Design
Javelin is a Lawson Products private label brand of plumbing chemical products. Originally this brand was sold in Canada but I was tasked to help develop materials for a USA product launch campaign. It was definitely an organization challenge, particularly at the beginning because there were so many components including: […]

Javelin Plumbing Chemical Products Campaign

This year I collaborated with the HR department at Lawson Products on several projects. This gave me a chance to develop a working style for projects related to the Lawson Products’ talent recruiting goals. I developed the graphics for the “Make an Impact” recruiting campaign which included web banners, recruiting […]

Human Resources Recruiting Campaign Lawson Products – Make An Impact

Flyer Kent Complete
Kent Automotive features a vendor managed shop setup with essential parts that they call Kent Complete. To help communicate the features and benefits of this product, I was tasked to create a catalog, a launch flyer, and a few other items in the campaign. I worked with the product team […]

Kent Complete – Automotive Product Assortment Campaign

All Pro Passport
All Pro is an employee incentive program gives the opportunity to earn a vacation. This year the winners go to Turks and Caicos. I was tasked with developing the promotion campaign such as style guide of the overall look, postcards and other trip materials.

All Pro Turks and Caicos Vacation Materials

Shop Solutions Catalog Inner Spread
As part of the Lawson Products and Kent Automotive new representative training kits, I developed many training manuals and reference documents. One of the most important is the Shop Solutions assortment catalogs, which show some of the most popular product assortments the company provides. These catalogs were designed to present […]

New Hire Training Toolkit Campaign Materials

Fleet microsite
A senior fleet segment manager at Lawson Products wanted to pass on important knowledge and experience about the fleet industry to the Lawson sales force. He wanted to show how a tractor trailer truck had different “product regions” all over the vehicle that Lawson could help service. I recommended that […]

Lawson Products Interactive Fleet Environments Microsite

Fleet Launch Customer Campaign Brochures
When I was hired full-time as the creative design manager, I inherited many diverse projects in various levels of development. This was at a very busy time with the marketing team working on the huge Fleet Launch Campaign. While working on the documents like the Fleet Catalog and Fleet Playbook, […]

Hired as the Creative Design Manager for Lawson Products Inc.