creative


I directed and filmed the District Sales Manager Product Demo Training Videos at the Lawson Products Distribution Center in McCook, IL. This project consisted of a series of training videos for the training team to help the representatives demonstrate the features of popular products. I helped with the planning and […]

Produced and Directed Training Video Series


Nasdaq Tower Screen
Due to Lawson Products, Inc. 65 year anniversary the company was selected to participate in the Nasdaq bell ringing ceremony. As part of the preparation for this event, I provided graphics and gave creative direction on the videos that were shown on the seven story tall screens on the facade […]

Nasdaq Ending Bell Ceremony – Graphics and Video


DDI Leadership Training Certification
In May 2017 I was selected to participate in a DDI Leadership training course. The training sessions is created by Development Dimensions International (DDI), an international human resources and leadership development consultancy. My employer Lawson Products hosted this training where I had the opportunity to develop my leadership skills such […]

DDI Leadership Training




Making An Impact Selfie Social Media Campaign Lawson Products Kent Automotive
The communications team at Lawson Products came up with the concept for a social media photo campaign that would use a sign banner that the customer and field representative could hold. The hashtag #MakingAnImpact was created for this social media campaign. My challenge was to design the sign boards to […]

Lawson Products 65 Year Anniversary Selfie Campaign #MakingAnImpact


Lawson Products 65 Year Anniversary Graphics Style Guide
In 2017 Lawson Products, Inc. celebrated its 65 year anniversary being in business. To commemorate this tremendous event I created a graphics campaign to be incorporated in the company’s various communications. This campaign included an original 65 year anniversary logo medallion and bar. I integrated this into the company’s letterhead, […]

Lawson Products 65 Year Anniversary Campaign Creative Design



Lean Six Sigma Green Belt Certification
My Lean Six Sigma, that began in 2015, team and I have made a lot of progress and have kept on schedule for all milestone deliverables. My teammates have commented to me their appreciation of my involvement. They have nicknamed me the “voice of reason” and the “guardian of the […]

Received Lean Six Sigma Green Belt Certification


Lawson Products Industrial Vending Machine Decals
In October I designed Lawson Products branded decals for the new industrial vending machines. This included a trip to the McCook distribution center to take photos of the blank machine there. I used these photos to create digital mock-ups of what the decals will look like on the actual machine. […]

Industrial Vending Machine Graphic Skins Design and Flyer


Javelin Drain & Surface Cleaning Products Campaign Label Design
Javelin is a Lawson Products private label brand of plumbing chemical products. Originally this brand was sold in Canada but I was tasked to help develop materials for a USA product launch campaign. It was definitely an organization challenge, particularly at the beginning because there were so many components including: […]

Javelin Plumbing Chemical Products Campaign



PROS and CCC ONE Integration Campaign Flyer
As a Creative, I always aspire to improve customer experience. An example of this was when I developed a video for Kent Automotive’s PROS and CCC ONE launch campaign. I was brought in to help make a video that showed the benefits of a new software integration. In the initial […]

Video Creation – Kent Automotive PROS Profit Enhancement Tool