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I directed and filmed the District Sales Manager Product Demo Training Videos at the Lawson Products Distribution Center in McCook, IL. This project consisted of a series of training videos for the training team to help the representatives demonstrate the features of popular products. I helped with the planning and […]

Produced and Directed Training Video Series

15 Jun, 2017 in Uncategorized / Video tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Nasdaq Tower Screen — Due to Lawson Products, Inc. 65 year anniversary the company was selected to participate in the Nasdaq bell ringing ceremony. As part of the preparation for this event, I provided graphics and gave creative direction on the videos that were shown on the seven story tall screens on the facade […]

Nasdaq Ending Bell Ceremony – Graphics and Video

31 May, 2017 in Achievements / Branding / Uncategorized / Video tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Kent Catalog Cover 2017 — In March of 2017 my team was tasked with updating the Kent Automotive main products catalog. I provided creative direction and created a new product group shot from existing image assets.

Kent Catalog Cover Updates

27 Mar, 2017 in Branding / Circulars & Catalogs / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Making An Impact Selfie Social Media Campaign Lawson Products Kent Automotive — The communications team at Lawson Products came up with the concept for a social media photo campaign that would use a sign banner that the customer and field representative could hold. The hashtag #MakingAnImpact was created for this social media campaign. My challenge was to design the sign boards to […]

Lawson Products 65 Year Anniversary Selfie Campaign #MakingAnImpact

24 Feb, 2017 in Branding / Multichannel Campaigns / Uncategorized / Web & Social Media tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Lawson Products 65 Year Anniversary Graphics Style Guide — In 2017 Lawson Products, Inc. celebrated its 65 year anniversary being in business. To commemorate this tremendous event I created a graphics campaign to be incorporated in the company’s various communications. This campaign included an original 65 year anniversary logo medallion and bar. I integrated this into the company’s letterhead, […]

Lawson Products 65 Year Anniversary Campaign Creative Design

1 Jan, 2017 in Branding / Multichannel Campaigns / Signage & Displays / Uncategorized / Web & Social Media tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Javelin Drain & Surface Cleaning Products Campaign Label Design — Javelin is a Lawson Products private label brand of plumbing chemical products. Originally this brand was sold in Canada but I was tasked to help develop materials for a USA product launch campaign. It was definitely an organization challenge, particularly at the beginning because there were so many components including: […]

Javelin Plumbing Chemical Products Campaign

15 Aug, 2016 in Branding / Circulars & Catalogs / Documents / Multichannel Campaigns / Packaging / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Lawson Products HSP High Solids Paints Packaging Design — Lawson Products offers a wide range of private label chemical products for many applications. However, the packaging and labeling of these products had been developed over many decades by many different creative teams that preceded me. Thus I had an opportunity to revamp the designs and branding to be more […]

Full Product Line Redesign – Lawson Products Chemical Labels

6 Jul, 2016 in Branding / Packaging / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Poker Themed United Rentals Flyer — In July I was tasked with creating a strategic account flyer for a trade show with a gaming theme. I was inspired by this and created a fun poker themed flyer to match a trade show event. The manager who requested the flyer was very pleased.

Poker Themed Promotional Flyer Design

1 Jul, 2016 in Branding / Documents / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

This year I collaborated with the HR department at Lawson Products on several projects. This gave me a chance to develop a working style for projects related to the Lawson Products’ talent recruiting goals. I developed the graphics for the “Make an Impact” recruiting campaign which included web banners, recruiting […]

Human Resources Recruiting Campaign Lawson Products – Make An Impact

1 May, 2016 in Branding / Multichannel Campaigns / Uncategorized / Web & Social Media tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Flyer Kent Complete — Kent Automotive features a vendor managed shop setup with essential parts that they call Kent Complete. To help communicate the features and benefits of this product, I was tasked to create a catalog, a launch flyer, and a few other items in the campaign. I worked with the product team […]

Kent Complete – Automotive Product Assortment Campaign

3 Feb, 2016 in Circulars & Catalogs / Multichannel Campaigns / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp