Kent Automotive features a vendor managed shop setup with essential parts that they call Kent Complete. To help communicate the features and benefits of this product, I was tasked to create a catalog, a launch flyer, and a few other items in the campaign. I worked with the product team to gather all the necessary product details and then designed a clean layout that would visually show what auto parts were included in the bins. The resulting campaign helped lift sales on the product and build awareness.
![Kent Complete Catalog Cover](http://danbrokamp.com/wp-content/uploads/2016-3_E1784KV1_Kent_Assortment_Catalog.jpg)
Catalog Cover – Kent Complete Body Hardware and Electrical Assortment Catalogs 2016. CLIENT: Kent Automotive. INVOLVEMENT: Creative concept development
![Flyer Kent Complete](http://danbrokamp.com/wp-content/uploads/2016-3_E1806KV1_Kent_Complete_Assortment_Flyer.jpg)
Flyer – Kent Complete Body Hardware and Electrical Assortment Catalogs 2016. CLIENT: Kent Automotive. INVOLVEMENT: Creative concept development