In March of 2017 my team was tasked with updating the Kent Automotive main products catalog. I provided creative direction and created a new product group shot from existing image assets.
Circulars & Catalogs
Javelin is a Lawson Products private label brand of plumbing chemical products. Originally this brand was sold in Canada but I was tasked to help develop materials for a USA product launch campaign. It was definitely an organization challenge, particularly at the beginning because there were so many components including: […]
Javelin Plumbing Chemical Products Campaign
Kent Automotive features a vendor managed shop setup with essential parts that they call Kent Complete. To help communicate the features and benefits of this product, I was tasked to create a catalog, a launch flyer, and a few other items in the campaign. I worked with the product team […]
Kent Complete – Automotive Product Assortment Campaign
I designed several new concepts for the Kent Automotive Catalog cover update. The final concept featured a car image that wrapped around the front cover around to the back cover. This layout received positive feedback from our leadership team and the representatives in the field for its innovative layout.
Kent Automotive Catalog Cover
Part of the role of a creative involves communicating ideas visually to your teammates and vendors. One example of how I do this was when my internal client requested an unconventional brochure layout that he wanted to be printed inverted on the back side, so that it could be flipped […]
Electrical Connectors Brochure – Print Go-by Instructions
I always try to keep an open mind, and look for unique ways of solving problems. One example of this was when the product managers at Lawson Products wanted me to create a flyer with a grid where customers could select various combinations of bundles. This was the first time […]
Promotional Bundle Flyer Design Before and After
Our product team requested that we develop a mini catalog for an expanded offering of material handling items. These products include chains, straps and clamps for securing and moving heavy materials. I personally contributed original photography and designed the cover, as well as added inner pages with marketing messaging developed […]
Material Handling Catalog Cover Design
I like to keep in mind how the projects I work on will empower my Company’s sales force and improve sales. One example this year was that I helped create a flyer and direct mail piece to promote Lawson Products’ booth at the 2014 Mid-South, Farm & Gin Show. Later, […]
Farm Show Flyer Success Story
To liven up the Lawson Products Monthly Specials I designed this March Madness basketball and a hockey sports themed banners.
Sports Themed Monthly Specials Promotional Flyers
While working at Schawk Retail Marketing on the True Value Hardware account, I created this concept for a holiday gift catalog. It was designed to be compatible online or on mobile devices and featured interactive touch points that revealed product details and led to an online shopping cart for purchase.