Part of the role of a creative involves communicating ideas visually to your teammates and vendors. One example of how I do this was when my internal client requested an unconventional brochure layout that he wanted to be printed inverted on the back side, so that it could be flipped over to be read from back to front. In order to communicate our intention to the printers, I created this visual go-by document so that they would know how to handle the unique printing. The resulting printed piece was just as we intended.

Print Go-By Instructions

Deutsch Cover

Weatherpack and Metri-Pack cover