Branding

Corporate and other brand identity creation, management and promotion

Nasdaq Tower Screen
Due to Lawson Products, Inc. 65 year anniversary the company was selected to participate in the Nasdaq bell ringing ceremony. As part of the preparation for this event, I provided graphics and gave creative direction on the videos that were shown on the seven story tall screens on the facade […]

Nasdaq Ending Bell Ceremony – Graphics and Video

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Making An Impact Selfie Social Media Campaign Lawson Products Kent Automotive
The communications team at Lawson Products came up with the concept for a social media photo campaign that would use a sign banner that the customer and field representative could hold. The hashtag #MakingAnImpact was created for this social media campaign. My challenge was to design the sign boards to […]

Lawson Products 65 Year Anniversary Selfie Campaign #MakingAnImpact

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Lawson Products 65 Year Anniversary Graphics Style Guide
In 2017 Lawson Products, Inc. celebrated its 65 year anniversary being in business. To commemorate this tremendous event I created a graphics campaign to be incorporated in the company’s various communications. This campaign included an original 65 year anniversary logo medallion and bar. I integrated this into the company’s letterhead, […]

Lawson Products 65 Year Anniversary Campaign Creative Design

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Lawson Products Industrial Vending Machine Decals
In October I designed Lawson Products branded decals for the new industrial vending machines. This included a trip to the McCook distribution center to take photos of the blank machine there. I used these photos to create digital mock-ups of what the decals will look like on the actual machine. […]

Industrial Vending Machine Graphic Skins Design and Flyer

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Javelin Drain & Surface Cleaning Products Campaign Label Design
Javelin is a Lawson Products private label brand of plumbing chemical products. Originally this brand was sold in Canada but I was tasked to help develop materials for a USA product launch campaign. It was definitely an organization challenge, particularly at the beginning because there were so many components including: […]

Javelin Plumbing Chemical Products Campaign

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Lawson Products HSP High Solids Paints Packaging Design
Lawson Products offers a wide range of private label chemical products for many applications. However, the packaging and labeling of these products had been developed over many decades by many different creative teams that preceded me. Thus I had an opportunity to revamp the designs and branding to be more […]

Full Product Line Redesign – Lawson Products Chemical Labels

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This year I collaborated with the HR department at Lawson Products on several projects. This gave me a chance to develop a working style for projects related to the Lawson Products’ talent recruiting goals. I developed the graphics for the “Make an Impact” recruiting campaign which included web banners, recruiting […]

Human Resources Recruiting Campaign Lawson Products – Make An Impact

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Lawson U Graphics
I designed the look and branding for the new Lawson U employee training portal. This included various landing page graphics and banner art. The banners were designed to be fun and allude to an education and learning theme. The banners would change out each quarter of the year so I […]

Lawson U – Corporate University Training Portal Graphics Design

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