Yearly Archives: 2013

As the Creative Design Manager at Lawson Products I’ve had the unique challenge of managing the company’s two main brand names. There is Lawson Products, the parent company which focuses on MRO products, and it’s division Kent Automotive, which focuses on the auto industry. Each brand has it’s own unique […]

Managing Similar Content Through Multiple Brand Names and Design Styles

Lawson Products Corporate Brochure
Working with my managers in the marketing department I revamped the design of the Lawson Products Corporate Brochure. This is the main document sales representatives use to introduce the company. I brought a strong industrial look and feel to the piece that corresponds perfectly with the messaging “Partner with the […]

Lawson Products Corporate Brochure ReDesign

Fleet microsite
A senior fleet segment manager at Lawson Products wanted to pass on important knowledge and experience about the fleet industry to the Lawson sales force. He wanted to show how a tractor trailer truck had different “product regions” all over the vehicle that Lawson could help service. I recommended that […]

Lawson Products Interactive Fleet Environments Microsite

Fleet Launch Customer Campaign Brochures
When I was hired full-time as the creative design manager, I inherited many diverse projects in various levels of development. This was at a very busy time with the marketing team working on the huge Fleet Launch Campaign. While working on the documents like the Fleet Catalog and Fleet Playbook, […]

Hired as the Creative Design Manager for Lawson Products Inc.

I was tasked to oversee the production of the Lawson Products “Monthly Specials” circular ads. I typed up a recommendation for process improvements which were adopted by the team. I also suggested we start creating a layout grid mock-up as a way to visualize and merchandise the ads prior to […]

Lawson Products Circular Flyer Ad Process Improvements