Branding

Corporate and other brand identity creation, management and promotion

Lawson Products United Rentals Trade Show Display Booth Banner — I helped develop a safety products promotional flyer for the United Rentals Safety Summit sponsored by Lawson Products. For the trade show display, there was a football theme and they had Foosball and other field games the participants could play for promo giveaways. To stage the booth I designed a […]

Football Themed Trade Show Event Display

27 Aug, 2015 in Branding / Signage & Displays / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

My marketing managers and I were tasked with developing a brochure that would help our Lawson Products representatives explain the value proposition of Lawson/Kent Managed Inventory to customers. My unique challenge in this assignment was to find a way to communicate these ideas visually and without the help of original […]

Vendor Managed Inventory Brochure – Casting with Stock Art

22 Jul, 2015 in Branding / Documents / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

All Pro Passport — All Pro is an employee incentive program gives the opportunity to earn a vacation. This year the winners go to Turks and Caicos. I was tasked with developing the promotion campaign such as style guide of the overall look, postcards and other trip materials.

All Pro Turks and Caicos Vacation Materials

4 Jun, 2015 in Branding / Multichannel Campaigns / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

New Corporate Identity Kit for Lawson Products and its division Kent Automotive — When faced with the challenge of updating a corporate identity kit (letterhead, envelope, business card, presentation slides, etc.) of an existing brand, it’s important to look at elements that were previously used that hold brand equity and customer recognition. In my case, I was tasked to update the corporate identity […]

Developing Impactful Corporate Identity Kits

1 Feb, 2015 in Branding / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

A LinkedIn company page has become an important part of talent recruiting. It also helps showcase the company’s brand and what they do. So in conjunction with the HR department I created a graphics to help make the Lawson Products profile stand out.

Lawson Products Company LinkedIn Profile Graphics

23 May, 2014 in Branding / Uncategorized / Web & Social Media tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

2014 Graphic Design USA Award for FalconGrip Gloves Packaging — An exciting achievement was winning a Graphic Design USA national award for my FalconGrip Gloves packaging design. This award gets over 8,000 entries each year from every industry and only 15% of those received this honor. So needless to say I was very pleased to hear that I would be […]

FalconGrip Gloves Packaging Design – Graphic Design USA Award Winner

14 Apr, 2014 in Achievements / Branding / Packaging / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Farm Show Campaign — I like to keep in mind how the projects I work on will empower my Company’s sales force and improve sales. One example this year was that I helped create a flyer and direct mail piece to promote Lawson Products’ booth at the 2014 Mid-South, Farm & Gin Show. Later, […]

Farm Show Flyer Success Story

13 Mar, 2014 in Branding / Circulars & Catalogs / Multichannel Campaigns / Uncategorized tagged Branding / Circulars & Catalogs / Multichannel Campaigns by Daniel Johnathon Brokamp

Lawson Products is a proud supporter of Avenues to Independence, a non-profit organization that provides homes, jobs and community living programs to Chicago area adults with physical, intellectual, and other developmental disabilities. I am always so pleased to participate in Lawson’s support of this organization by designing an insert for […]

Playbill Insert for Avenues to Independence Event

13 Jan, 2014 in Branding / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Non-profit / Print / promotion / web by Daniel Johnathon Brokamp

Tradeshow Booth Display — I developed this design for a new multipanel tradeshow booth for Lawson Products. It includes a three panel backdrop and podium.

Lawson Products Tradeshow Booth Design

5 Jan, 2014 in Branding / Signage & Displays / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

PROS Website — Kent Automotive provides its customers with an electronic interface which helps them turn their parts “cost center into a profit center.” I created a new logo for this brand and designed the layout of the website.

Kent Automotive PROS Profit Enhancement Tool – Logo and Website ...

31 Oct, 2013 in Branding / Uncategorized / Web & Social Media tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp