Corporate and other brand identity creation, management and promotion

Lawson Products United Rentals Trade Show Display Booth Banner
I helped develop a safety products promotional flyer for the United Rentals Safety Summit sponsored by Lawson Products. For the trade show display, there was a football theme and they had Foosball and other field games the participants could play for promo giveaways. To stage the booth I designed a […]

Football Themed Trade Show Event Display

My marketing managers and I were tasked with developing a brochure that would help our Lawson Products representatives explain the value proposition of Lawson/Kent Managed Inventory to customers. My unique challenge in this assignment was to find a way to communicate these ideas visually and without the help of original […]

Vendor Managed Inventory Brochure – Casting with Stock Art

All Pro Passport
All Pro is an employee incentive program gives the opportunity to earn a vacation. This year the winners go to Turks and Caicos. I was tasked with developing the promotion campaign such as style guide of the overall look, postcards and other trip materials.

All Pro Turks and Caicos Vacation Materials

New Corporate Identity Kit for Lawson Products and its division Kent Automotive
When faced with the challenge of updating a corporate identity kit (letterhead, envelope, business card, presentation slides, etc.) of an existing brand, it’s important to look at elements that were previously used that hold brand equity and customer recognition. In my case, I was tasked to update the corporate identity […]

Developing Impactful Corporate Identity Kits

2014 Graphic Design USA Award for FalconGrip Gloves Packaging
An exciting achievement was winning a Graphic Design USA national award for my FalconGrip Gloves packaging design. This award gets over 8,000 entries each year from every industry and only 15% of those received this honor. So needless to say I was very pleased to hear that I would be […]

FalconGrip Gloves Packaging Design – Graphic Design USA Award Winner

Lawson Products is a proud supporter of Avenues to Independence, a non-profit organization that provides homes, jobs and community living programs to Chicago area adults with physical, intellectual, and other developmental disabilities. I am always so pleased to participate in Lawson’s support of this organization by designing an insert for […]

Playbill Insert for Avenues to Independence Event