Yearly Archives: 2015

10/12/15 at Lawson Products I was chosen to be a part of a special team that uses Lean Six Sigma, a method of process improvement that relies on a collaborative team effort to improve performance by systematically removing waste and reducing variation. I was very honored to be selected to […]

Selected for Lean Six Sigma Continuous Improvement Team

Lawson Products United Rentals Trade Show Display Booth Banner
I helped develop a safety products promotional flyer for the United Rentals Safety Summit sponsored by Lawson Products. For the trade show display, there was a football theme and they had Foosball and other field games the participants could play for promo giveaways. To stage the booth I designed a […]

Football Themed Trade Show Event Display

My marketing managers and I were tasked with developing a brochure that would help our Lawson Products representatives explain the value proposition of Lawson/Kent Managed Inventory to customers. My unique challenge in this assignment was to find a way to communicate these ideas visually and without the help of original […]

Vendor Managed Inventory Brochure – Casting with Stock Art

All Pro Passport
All Pro is an employee incentive program gives the opportunity to earn a vacation. This year the winners go to Turks and Caicos. I was tasked with developing the promotion campaign such as style guide of the overall look, postcards and other trip materials.

All Pro Turks and Caicos Vacation Materials

Kent Automotive Catalog Cover
I designed several new concepts for the Kent Automotive Catalog cover update. The final concept featured a car image that wrapped around the front cover around to the back cover. This layout received positive feedback from our leadership team and the representatives in the field for its innovative layout.

Kent Automotive Catalog Cover

Shop Solutions Catalog Inner Spread
As part of the Lawson Products and Kent Automotive new representative training kits, I developed many training manuals and reference documents. One of the most important is the Shop Solutions assortment catalogs, which show some of the most popular product assortments the company provides. These catalogs were designed to present […]

New Hire Training Toolkit Campaign Materials

Cubed Logo
I volunteered to lead a team to address the opportunity to improve the promotional flyer review process by removing some non-value added steps. I named my team “Cubed” in reference to the desired maximum goal of 3 rounds of review. My team members and I used Lean Six Sigma tools […]

“Cubed” – Leading a Continuous Improvement Team

New Corporate Identity Kit for Lawson Products and its division Kent Automotive
When faced with the challenge of updating a corporate identity kit (letterhead, envelope, business card, presentation slides, etc.) of an existing brand, it’s important to look at elements that were previously used that hold brand equity and customer recognition. In my case, I was tasked to update the corporate identity […]

Developing Impactful Corporate Identity Kits