Daniel Johnathon Brokamp

About Daniel Johnathon Brokamp

Creative professional

Shop Solutions Catalog Inner Spread
As part of the Lawson Products and Kent Automotive new representative training kits, I developed many training manuals and reference documents. One of the most important is the Shop Solutions assortment catalogs, which show some of the most popular product assortments the company provides. These catalogs were designed to present […]

New Hire Training Toolkit Campaign Materials

Cubed Logo
I volunteered to lead a team to address the opportunity to improve the promotional flyer review process by removing some non-value added steps. I named my team “Cubed” in reference to the desired maximum goal of 3 rounds of review. My team members and I used Lean Six Sigma tools […]

“Cubed” – Leading a Continuous Improvement Team

New Corporate Identity Kit for Lawson Products and its division Kent Automotive
When faced with the challenge of updating a corporate identity kit (letterhead, envelope, business card, presentation slides, etc.) of an existing brand, it’s important to look at elements that were previously used that hold brand equity and customer recognition. In my case, I was tasked to update the corporate identity […]

Developing Impactful Corporate Identity Kits

Weatherpack and Metri-Pack cover
Part of the role of a creative involves communicating ideas visually to your teammates and vendors. One example of how I do this was when my internal client requested an unconventional brochure layout that he wanted to be printed inverted on the back side, so that it could be flipped […]

Electrical Connectors Brochure – Print Go-by Instructions

Directions side panel
I always try to keep an open mind, and look for unique ways of solving problems. One example of this was when the product managers at Lawson Products wanted me to create a flyer with a grid where customers could select various combinations of bundles. This was the first time […]

Promotional Bundle Flyer Design Before and After

Material Handling Solutions Cover
Our product team requested that we develop a mini catalog for an expanded offering of material handling items. These products include chains, straps and clamps for securing and moving heavy materials. I personally contributed original photography and designed the cover, as well as added inner pages with marketing messaging developed […]

Material Handling Catalog Cover Design

2014 Graphic Design USA Award for FalconGrip Gloves Packaging
An exciting achievement was winning a Graphic Design USA national award for my FalconGrip Gloves packaging design. This award gets over 8,000 entries each year from every industry and only 15% of those received this honor. So needless to say I was very pleased to hear that I would be […]

FalconGrip Gloves Packaging Design – Graphic Design USA Award Winner

Lawson Products is a proud supporter of Avenues to Independence, a non-profit organization that provides homes, jobs and community living programs to Chicago area adults with physical, intellectual, and other developmental disabilities. I am always so pleased to participate in Lawson’s support of this organization by designing an insert for […]

Playbill Insert for Avenues to Independence Event