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Shop Solutions Catalog Inner Spread — As part of the Lawson Products and Kent Automotive new representative training kits, I developed many training manuals and reference documents. One of the most important is the Shop Solutions assortment catalogs, which show some of the most popular product assortments the company provides. These catalogs were designed to present […]

New Hire Training Toolkit Campaign Materials

8 Apr, 2015 in Multichannel Campaigns / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

I volunteered to lead a team to address the opportunity to improve the promotional flyer review process by removing some non-value added steps. I named my team “Cubed” in reference to the desired maximum goal of 3 rounds of review. My team members and I used Lean Six Sigma tools […]

“Cubed” – Leading a Continuous Improvement Team

1 Apr, 2015 in Achievements tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

New Corporate Identity Kit for Lawson Products and its division Kent Automotive — When faced with the challenge of updating a corporate identity kit (letterhead, envelope, business card, presentation slides, etc.) of an existing brand, it’s important to look at elements that were previously used that hold brand equity and customer recognition. In my case, I was tasked to update the corporate identity […]

Developing Impactful Corporate Identity Kits

1 Feb, 2015 in Branding / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Weatherpack and Metri-Pack cover — Part of the role of a creative involves communicating ideas visually to your teammates and vendors. One example of how I do this was when my internal client requested an unconventional brochure layout that he wanted to be printed inverted on the back side, so that it could be flipped […]

Electrical Connectors Brochure – Print Go-by Instructions

4 Nov, 2014 in Circulars & Catalogs / Documents / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Directions side panel — I always try to keep an open mind, and look for unique ways of solving problems. One example of this was when the product managers at Lawson Products wanted me to create a flyer with a grid where customers could select various combinations of bundles. This was the first time […]

Promotional Bundle Flyer Design Before and After

15 Aug, 2014 in Circulars & Catalogs / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

Material Handling Solutions Cover — Our product team requested that we develop a mini catalog for an expanded offering of material handling items. These products include chains, straps and clamps for securing and moving heavy materials. I personally contributed original photography and designed the cover, as well as added inner pages with marketing messaging developed […]

Material Handling Catalog Cover Design

12 Aug, 2014 in Circulars & Catalogs / Uncategorized tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by Daniel Johnathon Brokamp

A LinkedIn company page has become an important part of talent recruiting. It also helps showcase the company’s brand and what they do. So in conjunction with the HR department I created a graphics to help make the Lawson Products profile stand out.