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Lawson U Graphics
I designed the look and branding for the new Lawson U employee training portal. This included various landing page graphics and banner art. The banners were designed to be fun and allude to an education and learning theme. The banners would change out each quarter of the year so I […]

Lawson U – Corporate University Training Portal Graphics Design

 in Branding / Uncategorized / Web & Social Media  tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by
10/12/15 at Lawson Products I was chosen to be a part of a special team that uses Lean Six Sigma, a method of process improvement that relies on a collaborative team effort to improve performance by systematically removing waste and reducing variation. I was very honored to be selected to […]

Selected for Lean Six Sigma Continuous Improvement Team

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Lawson Products United Rentals Trade Show Display Booth Banner
I helped develop a safety products promotional flyer for the United Rentals Safety Summit sponsored by Lawson Products. For the trade show display, there was a football theme and they had Foosball and other field games the participants could play for promo giveaways. To stage the booth I designed a […]

Football Themed Trade Show Event Display

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My marketing managers and I were tasked with developing a brochure that would help our Lawson Products representatives explain the value proposition of Lawson/Kent Managed Inventory to customers. My unique challenge in this assignment was to find a way to communicate these ideas visually and without the help of original […]

Vendor Managed Inventory Brochure – Casting with Stock Art

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All Pro Passport
All Pro is an employee incentive program gives the opportunity to earn a vacation. This year the winners go to Turks and Caicos. I was tasked with developing the promotion campaign such as style guide of the overall look, postcards and other trip materials.

All Pro Turks and Caicos Vacation Materials

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Shop Solutions Catalog Inner Spread
As part of the Lawson Products and Kent Automotive new representative training kits, I developed many training manuals and reference documents. One of the most important is the Shop Solutions assortment catalogs, which show some of the most popular product assortments the company provides. These catalogs were designed to present […]

New Hire Training Toolkit Campaign Materials

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New Corporate Identity Kit for Lawson Products and its division Kent Automotive
When faced with the challenge of updating a corporate identity kit (letterhead, envelope, business card, presentation slides, etc.) of an existing brand, it’s important to look at elements that were previously used that hold brand equity and customer recognition. In my case, I was tasked to update the corporate identity […]

Developing Impactful Corporate Identity Kits

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Weatherpack and Metri-Pack cover
Part of the role of a creative involves communicating ideas visually to your teammates and vendors. One example of how I do this was when my internal client requested an unconventional brochure layout that he wanted to be printed inverted on the back side, so that it could be flipped […]

Electrical Connectors Brochure – Print Go-by Instructions

 in Circulars & Catalogs / Documents / Uncategorized  tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by
Directions side panel
I always try to keep an open mind, and look for unique ways of solving problems. One example of this was when the product managers at Lawson Products wanted me to create a flyer with a grid where customers could select various combinations of bundles. This was the first time […]

Promotional Bundle Flyer Design Before and After

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Material Handling Solutions Cover
Our product team requested that we develop a mini catalog for an expanded offering of material handling items. These products include chains, straps and clamps for securing and moving heavy materials. I personally contributed original photography and designed the cover, as well as added inner pages with marketing messaging developed […]

Material Handling Catalog Cover Design

 in Circulars & Catalogs / Uncategorized  tagged ad / advertising / creative / design / graphic / marketing / Mobile / Print / promotion / web by